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Case Study: Illumina Social Media Strategy

Eager to learn how Illumina is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Illumina.

Continue reading to find out!

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Illumina, a leading biotechnology company, has established a strong presence in the global market with its headquarters located in San Diego, California. With operations in over 40 countries, Illumina addresses clients from various sectors including healthcare, research institutions, and consumer genomics.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Illumina has effectively utilized multiple platforms to engage with its audience. Their strategy involves sharing valuable content related to genomics research, new product announcements, and success stories of their clients. Illumina consistently creates visually appealing and engaging posts, using images, videos, and infographics, to effectively communicate complex scientific concepts to a wider audience.

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After: Illumina's Successful Social Media Strategy

Additionally, Illumina actively encourages user-generated content, allowing customers and researchers to share their experiences and findings. This approach not only builds a community of loyal customers but also serves as a powerful testimonial for their products and services. By leveraging the power of social media influencers and collaborations with industry experts, Illumina extends its reach and credibility to a broader network.


Despite their strong social media presence, there are areas where Illumina can further enhance its strategy. First, increasing the frequency of posts and interactions would help in maintaining an active and engaged online community. Regularly sharing updates, industry news, and educational content can help establish Illumina as a thought leader in genomics.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

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