Case Study: IHG InterContinental Hotels Group Social Media Strategy

Eager to learn how IHG InterContinental Hotels Group is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for IHG InterContinental Hotels Group.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


IHG InterContinental Hotels Group is a multinational hospitality company with its headquarters in Denham, UK. With a strong global presence, it operates in over 100 countries worldwide, including popular destinations such as the United States, China, Germany, and the United Kingdom. Targeting both business and leisure travelers, IHG offers a diverse range of hotel brands, including InterContinental, Crowne Plaza, Holiday Inn, and Kimpton.

Before: The Challenges of Social Media Marketing

On social media, IHG has successfully implemented a robust marketing strategy to engage with its audience and enhance brand awareness. One of the key strengths lies in their content creation, as they consistently share visually appealing photos and videos of their hotels, highlighting the unique features and experiences guests can expect. Their posts often showcase stunning destinations and travel inspiration, captivating the attention of potential customers.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: IHG InterContinental Hotels Group's Successful Social Media Strategy

Furthermore, IHG effectively utilizes user-generated content by encouraging guests to share their experiences using branded hashtags. This sparks interaction with guests while generating authentic content that resonates with their target audience. By sharing these user-generated posts, IHG not only forms a stronger connection with their customers but also taps into the power of social proof, amplifying positive word-of-mouth marketing.


IHG also understands the importance of personalization in social media marketing. They actively respond to customer comments and inquiries, demonstrating their commitment to customer satisfaction and building a strong online community. This two-way communication allows them to address concerns promptly and maintain a positive brand image.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video