Case Study: IHG InterContinental Hotels Group Social Media Strategy
Eager to learn how IHG InterContinental Hotels Group is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for IHG InterContinental Hotels Group.
Continue reading to find out!
Introduction
IHG InterContinental Hotels Group is a multinational hospitality company with its headquarters in Denham, UK. With a strong global presence, it operates in over 100 countries worldwide, including popular destinations such as the United States, China, Germany, and the United Kingdom. Targeting both business and leisure travelers, IHG offers a diverse range of hotel brands, including InterContinental, Crowne Plaza, Holiday Inn, and Kimpton.
Before: The Challenges of Social Media Marketing
On social media, IHG has successfully implemented a robust marketing strategy to engage with its audience and enhance brand awareness. One of the key strengths lies in their content creation, as they consistently share visually appealing photos and videos of their hotels, highlighting the unique features and experiences guests can expect. Their posts often showcase stunning destinations and travel inspiration, captivating the attention of potential customers.
After: IHG InterContinental Hotels Group's Successful Social Media Strategy
Furthermore, IHG effectively utilizes user-generated content by encouraging guests to share their experiences using branded hashtags. This sparks interaction with guests while generating authentic content that resonates with their target audience. By sharing these user-generated posts, IHG not only forms a stronger connection with their customers but also taps into the power of social proof, amplifying positive word-of-mouth marketing.
Conclusion
IHG also understands the importance of personalization in social media marketing. They actively respond to customer comments and inquiries, demonstrating their commitment to customer satisfaction and building a strong online community. This two-way communication allows them to address concerns promptly and maintain a positive brand image.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
Learn how you can improve your social media marketing
Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?
