Case Study: iDreamSky Social Media Strategy

Eager to learn how iDreamSky is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for iDreamSky.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

iDreamSky is a leading mobile game publisher based in China, with a global presence in key countries like the United States, Europe, Japan, and Southeast Asia. The company serves a diverse range of clients, including game developers, advertisers, and brands looking to tap into the lucrative mobile gaming market.

Before: The Challenges of Social Media Marketing

On social media, iDreamSky has successfully established a strong online presence through various platforms like Facebook, Twitter, Instagram, and YouTube. The company excels at engaging its audience with creative and visually appealing content. They frequently share updates about their latest game releases, behind-the-scenes glimpses into game development, and exciting gameplay videos. By leveraging these platforms, iDreamSky effectively builds anticipation and generates buzz around their games.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: iDreamSky's Successful Social Media Strategy

Additionally, iDreamSky actively interacts with its followers by responding to comments, messages, and inquiries promptly. This approach helps create a sense of community and fosters a loyal customer base. They also collaborate with influential gamers and streamers, allowing them to reach larger audiences and increase brand awareness.

Conclusion

Despite its successes, there are still areas where iDreamSky can improve its social media marketing strategy. Firstly, the company could benefit from diversifying its content beyond game-related updates. By incorporating more lifestyle and entertainment content, iDreamSky can engage a wider audience and attract those who may not be familiar with mobile gaming.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video