Case Study: iDreamSky Social Media Strategy
Eager to learn how iDreamSky is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for iDreamSky.
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Introduction
iDreamSky is a leading mobile game publisher based in China, with a global presence in key countries like the United States, Europe, Japan, and Southeast Asia. The company serves a diverse range of clients, including game developers, advertisers, and brands looking to tap into the lucrative mobile gaming market.
Before: The Challenges of Social Media Marketing
On social media, iDreamSky has successfully established a strong online presence through various platforms like Facebook, Twitter, Instagram, and YouTube. The company excels at engaging its audience with creative and visually appealing content. They frequently share updates about their latest game releases, behind-the-scenes glimpses into game development, and exciting gameplay videos. By leveraging these platforms, iDreamSky effectively builds anticipation and generates buzz around their games.
After: iDreamSky's Successful Social Media Strategy
Additionally, iDreamSky actively interacts with its followers by responding to comments, messages, and inquiries promptly. This approach helps create a sense of community and fosters a loyal customer base. They also collaborate with influential gamers and streamers, allowing them to reach larger audiences and increase brand awareness.
Conclusion
Despite its successes, there are still areas where iDreamSky can improve its social media marketing strategy. Firstly, the company could benefit from diversifying its content beyond game-related updates. By incorporating more lifestyle and entertainment content, iDreamSky can engage a wider audience and attract those who may not be familiar with mobile gaming.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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