Case Study: ICBC Social Media Strategy

Eager to learn how ICBC is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for ICBC.

Continue reading to find out!

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ICBC, also known as Industrial and Commercial Bank of China, is a leading banking institution that operates primarily in China, but also has a presence in several other countries worldwide. With its headquarters situated in Beijing, ICBC serves a diverse range of clients, including individual consumers, small businesses, and large corporations.

Before: The Challenges of Social Media Marketing

In terms of its social media marketing strategy, ICBC has successfully utilized various platforms to engage with its audience and promote its brand. Firstly, the company has established a strong presence on popular social media channels such as WeChat, Weibo, and LinkedIn, allowing them to connect with a wide range of users across different demographics.

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After: ICBC's Successful Social Media Strategy

One of the commendable aspects of ICBC's social media marketing is its focus on providing valuable content to its followers. The company regularly shares informative articles, financial tips, and updates about its services, demonstrating its commitment to educating and assisting its audience. By positioning themselves as a trustworthy source of information, ICBC has effectively built credibility and fostered engagement with its online community.


Furthermore, ICBC has implemented interactive campaigns and contests on social media to actively involve its customers. Through these initiatives, the company encourages users to participate, share their experiences, and interact with ICBC's offerings. This approach not only helps to create a sense of community, but also generates user-generated content that can be leveraged for further marketing purposes.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

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