Case Study: Icade Social Media Strategy
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Introduction
Icade is a prominent real estate company that operates in various countries, including France, Germany, Spain, and Belgium. With its headquarters based in Paris, France, Icade focuses on providing sustainable and innovative solutions for its clients in the real estate industry, including businesses, public authorities, and individuals.
Before: The Challenges of Social Media Marketing
On social media, Icade has implemented an effective marketing strategy that allows them to engage with their target audience and showcase their expertise in the real estate sector. Here are some of the positive aspects of their social media presence:
After: Icade's Successful Social Media Strategy
1. Engaging Content: Icade understands the importance of creating valuable and engaging content for their audience. They frequently share informative articles, industry trends, and project updates on their social media platforms. By providing valuable insights, they position themselves as thought leaders in the real estate field.
Conclusion
2. Visual Appeal: Icade leverages the power of visual content to captivate their audience. They regularly share high-quality images, videos, and virtual tours of their properties, allowing potential clients to have a better understanding of their offerings. The visually appealing content helps to establish a strong brand presence and attract attention on social media platforms.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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