Case Study: Ibiden Social Media Strategy

Eager to learn how Ibiden is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Ibiden.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Ibiden is a global company specializing in the manufacturing of electronics components. With its headquarters situated in Ogaki, Japan, Ibiden operates in various countries worldwide, including the United States, China, Malaysia, and Vietnam. The company caters to a wide range of clients in the technology and automotive industries, providing them with innovative solutions for their electronic needs.

Before: The Challenges of Social Media Marketing

On social media, Ibiden effectively utilizes various strategies to engage with its audience and promote its products and services. One of the positive aspects of their social media marketing is their focus on providing valuable and informative content. Ibiden regularly shares updates on the latest technologies, industry trends, and innovative developments, establishing themselves as a thought leader in their field.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Ibiden's Successful Social Media Strategy

Furthermore, Ibiden actively fosters an online community by engaging with its followers through continuous interaction. They promptly respond to customer queries and provide assistance, creating a sense of trust and reliability. This approach helps to build a loyal customer base and encourages positive word-of-mouth recommendations.

Conclusion

However, there are areas where Ibiden's social media marketing strategy can be improved. Firstly, the company could benefit from diversifying its content formats. While they excel in providing written updates, incorporating more visual elements such as images, videos, and infographics can enhance engagement and make their content more appealing to a wider audience.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video