Case Study: HUTCHMED Social Media Strategy
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Moreover, the company effectively utilizes social media platforms, such as Twitter and LinkedIn, to collaborate with key opinion leaders and industry experts. By featuring interviews, sharing expert opinions, and organizing webinars and virtual conferences, HUTCHMED establishes itself as a thought leader in the field of targeted therapeutics and immunotherapies. This strategy not only enhances their credibility but also expands their reach to a wider audience of healthcare professionals, researchers, and investors.
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