Case Study: Hughes Supply Social Media Strategy

Eager to learn how Hughes Supply is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Hughes Supply.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Hughes Supply is a global company that provides a comprehensive range of products and services for the construction, infrastructure, and industrial markets. With its headquarters in the United States, Hughes Supply operates in several countries, including Canada, Mexico, and the Caribbean. The company primarily caters to contractors, plumbers, electricians, and other professionals in the building industry.

Before: The Challenges of Social Media Marketing

On social media, Hughes Supply takes a proactive approach to engage with its target audience and establishes a strong online presence. The company utilizes various platforms such as Facebook, Twitter, and LinkedIn to connect with its clients and showcase its products and services. By sharing relevant industry news, product updates, and helpful tips, Hughes Supply positions itself as a trusted resource and valuable partner to its clients.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Hughes Supply's Successful Social Media Strategy

One notable aspect of Hughes Supply's social media strategy is its commitment to customer engagement. The company promptly responds to comments, questions, and concerns raised by its followers, demonstrating a dedication to providing excellent customer service. By actively engaging with its audience, Hughes Supply fosters a sense of community and strengthens its relationships with clients.


Additionally, Hughes Supply understands the importance of visual content in capturing the attention of its audience. The company leverages platforms like Instagram and YouTube to showcase visually appealing photos and videos of its products in action, allowing clients to envision how these items can benefit their projects. This strategy not only enhances brand awareness but also serves as a powerful marketing tool to drive sales and boost customer engagement.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video