Case Study: Hubbell Social Media Strategy

Eager to learn how Hubbell is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Hubbell.

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Hubbell Incorporated is a leading multinational manufacturer of electrical and electronic products located in the United States. With its headquarters in Shelton, Connecticut, the company operates in several countries across North and South America, Europe, and Asia. Hubbell primarily caters to customers in the construction, industrial, utility, and commercial sectors.

Before: The Challenges of Social Media Marketing

One notable aspect of Hubbell's social media marketing strategy is its ability to engage and connect with its target audience. The company understands the importance of establishing a strong online presence and utilizes various social media platforms effectively. Hubbell regularly posts informative and relevant content, such as product updates, industry news, and educational resources, which is valued by its followers.

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After: Hubbell's Successful Social Media Strategy

Furthermore, Hubbell actively engages with its audience by responding to comments, inquiries, and feedback in a timely manner. This customer-centric approach helps build trust and fosters a sense of community among its social media followers. By leveraging social media as a platform for two-way communication, Hubbell effectively addresses customer concerns and ensures an enhanced overall experience.


While Hubbell's social media marketing strategy is commendable, there are areas that can be improved. Firstly, the company could benefit from diversifying its content formats. While they do share insightful posts, incorporating more visual content such as images, videos, and infographics could help capture the attention of a wider audience. Visual content tends to be more engaging and shareable, potentially expanding Hubbell's reach on social media.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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