Case Study: Howden Joinery Group Social Media Strategy

Eager to learn how Howden Joinery Group is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Howden Joinery Group.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Howden Joinery Group is a leading supplier of kitchens and joinery products, operating primarily in the United Kingdom, Ireland, and continental Europe. With its headquarters located in London, England, the company focuses on serving both trade professionals and individual customers, providing high-quality kitchen products and excellent customer service.

Before: The Challenges of Social Media Marketing

This thriving company has effectively utilized social media platforms to enhance its marketing strategy and engage with its target audience. Through its active presence on platforms such as Facebook, Twitter, Instagram, and YouTube, Howden Joinery Group has successfully showcased its products, shared valuable content, and interacted with customers in a meaningful way. By leveraging the power of social media, the company has been able to reach a wider audience and build strong relationships with its existing customers.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Howden Joinery Group's Successful Social Media Strategy

One of the key strengths of Howden Joinery Group's social media marketing strategy is its ability to consistently deliver compelling content. Through visually appealing images and videos, the company effectively demonstrates the aesthetic appeal and functionality of its kitchen products. Additionally, they provide useful tips, design inspiration, and engaging stories that resonate with their audience, strengthening their brand image and positioning as a reputable industry leader.

Conclusion

Furthermore, the company actively encourages customer engagement through social media. They respond promptly to customer queries, comments, and feedback, creating a sense of personalized customer service. This approach helps in building trust and loyalty among followers, leading to positive word-of-mouth and potential customer referrals.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video