Case Study: Hovnanian Enterprises Social Media Strategy
Eager to learn how Hovnanian Enterprises is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Hovnanian Enterprises.
Continue reading to find out!
Introduction
Hovnanian Enterprises is a renowned homebuilding company headquartered in Red Bank, New Jersey. With a strong presence in the United States, the company also operates in select markets in Portugal, United Arab Emirates, and the United Kingdom. Hovnanian Enterprises caters to a wide range of clients, including first-time homebuyers, move-up buyers, and active adults.
Before: The Challenges of Social Media Marketing
On social media, Hovnanian Enterprises demonstrates an effective marketing strategy that effectively engages with its target audience. Firstly, the company maintains an active presence on popular platforms such as Facebook, Twitter, Instagram, and LinkedIn. By utilizing these platforms, Hovnanian Enterprises reaches out to potential buyers and shares valuable content related to homebuilding, interior design, and local communities.
After: Hovnanian Enterprises's Successful Social Media Strategy
Additionally, the company leverages user-generated content effectively. Hovnanian Enterprises encourages homeowners to share their experiences and showcase their new homes on social media. This approach not only fosters a sense of community but also serves as an effective tool for user-generated promotion.
Conclusion
Furthermore, Hovnanian Enterprises excels at utilizing high-quality visual content. The company frequently posts stunning images and videos of their homes, showcasing their craftsmanship and appealing designs. By incorporating visual elements, Hovnanian Enterprises captures the attention of its audience and drives engagement.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
Learn how you can improve your social media marketing
Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?