Case Study: Hovnanian Enterprises Social Media Strategy

Eager to learn how Hovnanian Enterprises is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Hovnanian Enterprises.

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Hovnanian Enterprises is a renowned homebuilding company headquartered in Red Bank, New Jersey. With a strong presence in the United States, the company also operates in select markets in Portugal, United Arab Emirates, and the United Kingdom. Hovnanian Enterprises caters to a wide range of clients, including first-time homebuyers, move-up buyers, and active adults.

Before: The Challenges of Social Media Marketing

On social media, Hovnanian Enterprises demonstrates an effective marketing strategy that effectively engages with its target audience. Firstly, the company maintains an active presence on popular platforms such as Facebook, Twitter, Instagram, and LinkedIn. By utilizing these platforms, Hovnanian Enterprises reaches out to potential buyers and shares valuable content related to homebuilding, interior design, and local communities.

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After: Hovnanian Enterprises's Successful Social Media Strategy

Additionally, the company leverages user-generated content effectively. Hovnanian Enterprises encourages homeowners to share their experiences and showcase their new homes on social media. This approach not only fosters a sense of community but also serves as an effective tool for user-generated promotion.


Furthermore, Hovnanian Enterprises excels at utilizing high-quality visual content. The company frequently posts stunning images and videos of their homes, showcasing their craftsmanship and appealing designs. By incorporating visual elements, Hovnanian Enterprises captures the attention of its audience and drives engagement.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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