Case Study: Hornbach Baumarkt Social Media Strategy

Eager to learn how Hornbach Baumarkt is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Hornbach Baumarkt.

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Hornbach Baumarkt, a well-established home improvement retailer, operates primarily in several countries including Germany, Austria, Switzerland, and the Netherlands. With its headquarters based in Germany, Hornbach Baumarkt aims to cater to a wide range of clients, ranging from DIY enthusiasts to professional contractors.

Before: The Challenges of Social Media Marketing

In terms of its social media marketing strategy, Hornbach Baumarkt has implemented various effective practices. Firstly, the company maintains a strong presence across multiple social media platforms, including Facebook, Twitter, Instagram, and YouTube. This allows them to reach and engage with a diverse audience. They consistently post informative and visually appealing content, sharing tips, tutorials, and project ideas, which resonates well with their target audience.

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After: Hornbach Baumarkt's Successful Social Media Strategy

Another positive aspect of Hornbach Baumarkt's social media marketing strategy is their emphasis on user-generated content. They actively encourage customers to share their DIY projects and home improvement journeys, creating a sense of community and inspiring others. By reposting and featuring user-generated content, Hornbach Baumarkt not only showcases the creativity of their customers but also establishes trust and credibility among their followers.


Furthermore, Hornbach Baumarkt utilizes social media advertising effectively. They run targeted ad campaigns that reach the specific demographic most likely to be interested in their products and services. By tailoring their content based on user preferences, they can effectively drive engagement and conversions.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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