📣 Join in our panel discussion on "How to make an innovative impact: scaling advocacy in B2B". May 14 @ 11:00 CEST  👉 REGISTER HERE

Case Study: Hormel Foods Social Media Strategy

Eager to learn how Hormel Foods is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Hormel Foods.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Hormel Foods is a multinational food company headquartered in Austin, Minnesota, with operations in several countries including the United States, Canada, China, and Australia. As a leading provider of a diverse range of meat and food products, Hormel Foods caters to a wide client base, including consumers, retailers, and foodservice establishments.

Before: The Challenges of Social Media Marketing

On social media, Hormel Foods has successfully executed its marketing strategy in various ways. Firstly, the company actively engages with its audience through multiple social media platforms, such as Facebook, Twitter, Instagram, and YouTube. By maintaining an active presence on these platforms, Hormel Foods effectively reaches and interacts with its diverse customer base.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Hormel Foods's Successful Social Media Strategy

Additionally, Hormel Foods leverages social media to showcase its products and promote new offerings. The company regularly shares mouth-watering images and videos of its delicious food creations, generating excitement and interest among its followers. This visually appealing content helps to strengthen brand identity and generate positive customer sentiment.

Conclusion

Furthermore, Hormel Foods has established itself as a reliable source of culinary inspiration and cooking tips through its social media channels. By sharing recipes, cooking tutorials, and meal ideas, the company helps its customers explore creative ways to incorporate Hormel products into their meals. This approach not only helps build brand loyalty but also positions Hormel Foods as an authority in the culinary world.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video