Case Study: Horizon Therapeutics Social Media Strategy

Eager to learn how Horizon Therapeutics is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Horizon Therapeutics.

Continue reading to find out!

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Horizon Therapeutics is a global biopharmaceutical company that focuses on developing and commercializing innovative therapies to address unmet medical needs. With its headquarters based in Dublin, Ireland, the company operates across multiple countries, including the United States, Germany, and Switzerland. Horizon Therapeutics primarily caters to patients with rare diseases and chronic conditions, aiming to improve their quality of life through advanced treatment options.

Before: The Challenges of Social Media Marketing

On social media, Horizon Therapeutics excels in several aspects that benefit both the company and its target audience. Firstly, the company effectively utilizes social media platforms to raise awareness about various diseases and conditions, educating the public on their symptoms, treatment options, and available resources. This approach helps foster a sense of community and support among patients, caregivers, and healthcare professionals.

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After: Horizon Therapeutics's Successful Social Media Strategy

In addition, Horizon Therapeutics actively engages with its audience through social media by sharing patient stories, testimonials, and success stories. By doing so, the company humanizes its brand, showcasing the impact it has on individuals' lives and inspiring hope for others facing similar challenges. This engagement also encourages discussions, enables knowledge sharing, and promotes a sense of empathy and solidarity.


Moreover, Horizon Therapeutics collaborates with patient advocacy groups and non-profit organizations, leveraging social media to amplify their shared messages and campaigns. By supporting and actively participating in these initiatives, the company strengthens its reputation as a patient-centric organization, committed to making a meaningful difference in the lives of those it serves.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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