Case Study: Holcim Group Social Media Strategy
Eager to learn how Holcim Group is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Holcim Group.
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Introduction
Holcim Group is a leading global construction materials company, operating in over 70 countries around the world. With its headquarters in Switzerland, Holcim serves a diverse range of clients, including builders, contractors, and infrastructure projects.
Before: The Challenges of Social Media Marketing
On social media, Holcim Group has effectively leveraged various platforms to engage with its target audience. The company employs a multi-channel approach, utilizing platforms such as Facebook, Twitter, LinkedIn, and Instagram. This ensures that they effectively reach out to a wide range of stakeholders in the construction industry.
After: Holcim Group's Successful Social Media Strategy
One of the commendable aspects of Holcim Group's social media marketing strategy is its emphasis on sharing valuable and relevant content. The company consistently provides updates on the latest industry trends, innovations, and sustainability initiatives. Through informative articles, videos, and infographics, Holcim establishes itself as a thought leader and a trusted source of information for its audience.
Conclusion
Moreover, Holcim fosters a sense of community by actively engaging with its followers. The company regularly responds to comments, queries, and feedback on social media. This two-way communication reinforces customer relationships and helps to build trust and loyalty among its audience.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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