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Case Study: Hitachi Construction Machinery Social Media Strategy

Eager to learn how Hitachi Construction Machinery is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Hitachi Construction Machinery.

Continue reading to find out!

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Hitachi Construction Machinery is a global company that specializes in manufacturing and distributing construction machinery and equipment. With a headquarters in Japan, the company operates in various countries worldwide, including the United States, Europe, and Asia. Its primary clients include construction companies, contractors, and other industry professionals.

Before: The Challenges of Social Media Marketing

On social media, Hitachi Construction Machinery has implemented an effective marketing strategy to engage its target audience. Firstly, the company regularly shares informative and engaging content related to the construction industry. This includes news, updates on their latest products, and insightful articles that provide value to their followers. By sharing industry-specific content, they position themselves as experts in their field and build credibility with their audience.

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After: Hitachi Construction Machinery's Successful Social Media Strategy

Secondly, Hitachi Construction Machinery actively interacts with their followers by responding to comments and messages promptly. This shows their dedication to customer service and helps establish a strong and positive relationship with their clients. Additionally, the company encourages user-generated content by organizing contests and campaigns that encourage customers to share their experiences and photos with their machinery. This not only increases brand engagement but also showcases the company's products in real-world situations.


While Hitachi Construction Machinery has done well in its social media marketing efforts, there are still areas for improvement. One aspect that could be enhanced is the utilization of visual content. While the company shares informative articles and updates, incorporating more visuals such as images and videos can make their posts more visually appealing and eye-catching. Visual content tends to attract more attention, increase engagement, and may help the company stand out among competitors.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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