Case Study: Hisense Visual Technology Social Media Strategy

Eager to learn how Hisense Visual Technology is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Hisense Visual Technology.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Hisense Visual Technology is a global electronics company that specializes in the manufacturing of televisions, home appliances, and mobile communications devices. With its headquarters based in Qingdao, China, the company has established a strong presence in more than 130 countries worldwide. Hisense primarily caters to both consumer and business clients, offering a wide range of innovative and high-quality products.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Hisense Visual Technology has implemented several effective strategies to engage with its audience. Firstly, the company understands the importance of creating visually appealing content. Their social media platforms showcase stunning visuals of their products, capturing the attention of potential customers and leaving a lasting impression. By highlighting the sleek designs and advanced features of their televisions and appliances, Hisense effectively communicates the value and desirability of their brand.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Hisense Visual Technology's Successful Social Media Strategy

Secondly, Hisense actively engages with its audience by encouraging user-generated content. The company frequently runs contests and campaigns that encourage customers to share their experiences with Hisense products on social media. This not only increases brand visibility but also fosters a sense of community amongst their customers. By showcasing real-life testimonials and positive reviews, Hisense builds trust and credibility with its audience.


Moreover, Hisense takes advantage of various social media platforms to reach a wider audience. They tailor their content and messaging according to the platform, recognizing the unique characteristics and preferences of each audience. Whether it's visually appealing images on Instagram, engaging videos on YouTube, or informative articles on LinkedIn, Hisense ensures that their content is relevant and resonates with their target customers.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video