Case Study: Hinduja Global Solutions Social Media Strategy

Eager to learn how Hinduja Global Solutions is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Hinduja Global Solutions.

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Hinduja Global Solutions (HGS) is a global business process management company that provides customer engagement solutions to clients from various sectors. With headquarters in Bengaluru, India, HGS operates in multiple countries including the United States, Canada, the United Kingdom, France, Germany, Italy, the Netherlands, Jamaica, and the Philippines.

Before: The Challenges of Social Media Marketing

In terms of social media marketing, HGS has made commendable efforts in establishing a strong online presence. The company actively engages with its target audience through various social media platforms such as Facebook, Twitter, LinkedIn, and Instagram. By consistently sharing relevant and industry-specific content, HGS effectively positions itself as a thought leader in the customer engagement domain. This strategy helps to build credibility and brand trust among their clients and potential customers.

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After: Hinduja Global Solutions's Successful Social Media Strategy

HGS' social media strategy also includes regular communication with their audience by promptly responding to queries, comments, and feedback. By actively engaging in conversations, HGS demonstrates their commitment to exceptional customer service and establishes a personal connection with their followers. This approach helps to foster meaningful relationships and create a sense of community among their online audience.


While HGS has made significant strides in their social media marketing efforts, there are areas where the company can improve. Firstly, the company could benefit from diversifying their content formats. While text-based posts are informative, incorporating visual elements such as images, videos, and infographics can enhance engagement and captivate their audience further.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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