Case Study: Hillenbrand Social Media Strategy

Eager to learn how Hillenbrand is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Hillenbrand.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Hillenbrand is a global company with its headquarters in Batesville, Indiana, USA. It primarily serves clients in the manufacturing and healthcare industries. With operations in multiple countries, including the United States, Germany, China, and Brazil, Hillenbrand is recognized for its innovative solutions and commitment to customer satisfaction.

Before: The Challenges of Social Media Marketing

On social media, Hillenbrand excels in creating engaging content that resonates with its target audience. They regularly use various platforms such as Facebook, Twitter, and LinkedIn to share industry insights, product updates, and success stories. By leveraging their expertise and thought leadership, Hillenbrand establishes itself as a trusted resource for its clients and industry peers.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Hillenbrand's Successful Social Media Strategy

Additionally, Hillenbrand actively encourages customer engagement through social media. They promptly respond to customer inquiries, comments, and concerns, demonstrating their dedication to providing exceptional customer service. This approach builds strong relationships with their clients, fosters trust, and enhances the overall brand reputation.


To further enhance their social media marketing strategy, Hillenbrand could benefit from a few improvements. Firstly, they could explore the use of visual content like images and videos to increase user engagement. Visuals can be highly effective in capturing attention and communicating complex ideas more easily.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video