Case Study: Hikvision Social Media Strategy

Eager to learn how Hikvision is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Hikvision.

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Hikvision is a global leader in video surveillance products and solutions. With its headquarters in Hangzhou, China, the company operates in over 190 countries, catering to a wide range of clients including governments, enterprises, and individual consumers.

Before: The Challenges of Social Media Marketing

The company has effectively utilized social media platforms to engage with its target audience and showcase its innovative products. Hikvision's social media strategy revolves around creating informative and visually appealing content that is relevant to its customers.

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After: Hikvision's Successful Social Media Strategy

Through platforms like Facebook, Twitter, and LinkedIn, Hikvision regularly shares updates on its latest products, technological advancements, and industry trends. The company ensures that its social media presence is not merely promotional, but also informative and educational, providing value to its followers.


Hikvision's commitment to social responsibility is also evident in its social media strategy. The company actively engages in campaigns related to public safety, corporate social responsibility, and sustainable development. By aligning its messaging with social causes, Hikvision adds a human touch to its brand image, reinforcing its commitment to the betterment of society.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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