Case Study: HEXPOL AB Social Media Strategy
Eager to learn how HEXPOL AB is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for HEXPOL AB.
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Introduction
HEXPOL AB is a multinational company that specializes in the development and production of polymer compounds, gaskets, and other specialized solutions. With its headquarters in Malmö, Sweden, HEXPOL operates in over 20 countries, including the United States, Germany, and China. The company serves a wide range of clients, including those in the automotive, construction, and healthcare industries.
Before: The Challenges of Social Media Marketing
On social media, HEXPOL AB has demonstrated a strong and effective marketing strategy. Firstly, the company actively engages with its audience by providing valuable content related to its products and services. Through informative blog posts, videos, and infographics, HEXPOL shares industry insights, product updates, and tips for optimizing the use of their offerings. This not only helps to establish the company as a thought leader but also addresses the specific needs of their target audience.
After: HEXPOL AB's Successful Social Media Strategy
In addition to providing informative content, HEXPOL AB utilizes social media platforms to connect with its customers and prospects. Whether it's through responding to queries, soliciting feedback, or acknowledging customer success stories, the company shows a commitment to building meaningful relationships with its audience. By being responsive and actively engaging with their community, HEXPOL demonstrates that they value their customers and are dedicated to providing excellent service.
Conclusion
Despite its successful social media presence, there are areas where HEXPOL AB can further improve its marketing strategy. Firstly, the company could consider diversifying its social media platforms to reach a wider audience. While HEXPOL is currently active on platforms like LinkedIn and Twitter, expanding its presence on platforms like Instagram or YouTube could attract a different segment of customers and strengthen brand awareness.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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