Case Study: Heritage-Crystal Clean Social Media Strategy

Eager to learn how Heritage-Crystal Clean is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Heritage-Crystal Clean.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Heritage-Crystal Clean is a leading provider of environmental services and industrial waste management solutions. With its headquarters in Elgin, Illinois, the company operates in the United States and Canada. Their services cater to a diverse range of clients, including automotive, manufacturing, and oil and gas industries.

Before: The Challenges of Social Media Marketing

On social media, Heritage-Crystal Clean excels in connecting with its audience and showcasing its commitment to sustainability and environmental stewardship. Through engaging content and regular updates, the company effectively raises awareness about the importance of waste management and the benefits of their services.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Heritage-Crystal Clean's Successful Social Media Strategy

One notable aspect of their social media strategy is the emphasis on educational content. Heritage-Crystal Clean regularly shares informative posts, articles, and videos that educate their followers about industry trends, best practices, and the environmental impact of improper waste management. This approach not only showcases their expertise but also establishes them as a valuable resource in their field.


Additionally, the company actively engages with their audience by responding to comments, messages, and inquiries in a timely manner. This personalized interaction helps build trust and enhances their reputation as a customer-focused organization. By addressing concerns and providing helpful information, they foster a sense of community and loyalty among their followers.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video