📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Henry Schein Social Media Strategy

Eager to learn how Henry Schein is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Henry Schein.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Henry Schein is a leading global provider of healthcare products and services, serving customers in over 30 countries. With its headquarters based in Melville, New York, the company caters to a wide range of clients, including dental and medical professionals, animal health practitioners, and government and institutional healthcare facilities.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Henry Schein has successfully embraced various platforms to engage with its audience and promote its offerings. The company utilizes Facebook, Twitter, LinkedIn, and YouTube to share valuable content, such as educational videos, industry news, and product updates. By doing so, Henry Schein establishes itself as a trusted resource in the healthcare field, catering to the informational needs of its diverse client base.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Henry Schein's Successful Social Media Strategy

Additionally, the company actively collaborates with influencers and industry experts to create thought-provoking and informative content. This approach not only enhances the company's credibility but also helps in reaching a wider audience. By leveraging the expertise of these influencers, Henry Schein ensures that its social media content is relevant, insightful, and useful to its followers.

Conclusion

While Henry Schein has successfully utilized social media to engage with its audience, there are areas where the company can further improve its social media marketing strategy. Firstly, it could benefit from more interactive and engaging content. Incorporating polls, quizzes, and contests can help foster a sense of community and encourage participation from followers.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video