Case Study: Henkel Social Media Strategy

Eager to learn how Henkel is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Henkel.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Henkel is a global company with its headquarters based in Düsseldorf, Germany. It operates in various countries around the world, including the United States, Germany, China, and France. With a focus on three business areas – Adhesive Technologies, Beauty Care, and Laundry & Home Care, Henkel caters to a diverse range of clients, including individuals, professionals, and industrial customers.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Henkel has successfully leveraged these platforms to engage with its audience and promote its products and initiatives. One of the strengths of Henkel's social media strategy is its ability to provide valuable content to its followers. Through informative articles, videos, and infographics, the company educates and inspires its audience about its products and industries, fostering brand loyalty and trust.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Henkel's Successful Social Media Strategy

Additionally, Henkel actively engages with its customers on social media by promptly responding to their inquiries and comments. This two-way communication helps build strong relationships and enhances the overall customer experience. Henkel's social media platforms also serve as a platform for showcasing the company's corporate social responsibility initiatives, highlighting its commitment to sustainability and community engagement.


While Henkel has made great strides in its social media marketing efforts, there are still areas where improvement can be made. Firstly, the company could benefit from increasing its presence on emerging platforms, such as TikTok or Instagram Reels, to reach younger demographics and stay ahead of competitors. By adapting its content to suit these platforms, Henkel can tap into the increasingly influential realm of short-form video content.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video