Case Study: Helmerich & Payne Social Media Strategy

Eager to learn how Helmerich & Payne is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Helmerich & Payne.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Helmerich & Payne is a renowned global drilling contractor serving the energy industry. With its headquarters in Tulsa, Oklahoma, the company operates primarily in the United States, but also has a presence in several other countries including Argentina, Colombia, and Norway. Helmerich & Payne specializes in providing drilling services to clients in the oil and gas sector.

Before: The Challenges of Social Media Marketing

In terms of their social media marketing strategy, Helmerich & Payne has successfully utilized various platforms to engage with their audience and showcase their expertise. One of the highlights of their social media presence is their consistent and informative content. They regularly share updates, industry news, and insights, catering to both their clients and the wider energy community. By utilizing their expertise through informative posts, they position themselves as thought leaders in the industry.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Helmerich & Payne's Successful Social Media Strategy

Moreover, Helmerich & Payne actively engages with their followers on social media platforms. They promptly respond to comments, queries, and messages, which helps in building strong relationships with their audience. This level of responsiveness and engagement enhances the company's reputation and shows their commitment to customer satisfaction and support.

Conclusion

Despite their successful efforts, there are a few improvement points that Helmerich & Payne can consider for their social media marketing strategy. Firstly, they could optimize their use of visual content. While their posts are informative, incorporating more visual elements could make them more appealing and shareable. Visual content such as infographics or videos can enhance engagement and help convey complex information in a more digestible format.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video