Case Study: Helmerich & Payne Social Media Strategy

Eager to learn how Helmerich & Payne is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Helmerich & Payne.

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Helmerich & Payne is a renowned global drilling contractor serving the energy industry. With its headquarters in Tulsa, Oklahoma, the company operates primarily in the United States, but also has a presence in several other countries including Argentina, Colombia, and Norway. Helmerich & Payne specializes in providing drilling services to clients in the oil and gas sector.

Before: The Challenges of Social Media Marketing

In terms of their social media marketing strategy, Helmerich & Payne has successfully utilized various platforms to engage with their audience and showcase their expertise. One of the highlights of their social media presence is their consistent and informative content. They regularly share updates, industry news, and insights, catering to both their clients and the wider energy community. By utilizing their expertise through informative posts, they position themselves as thought leaders in the industry.

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After: Helmerich & Payne's Successful Social Media Strategy

Moreover, Helmerich & Payne actively engages with their followers on social media platforms. They promptly respond to comments, queries, and messages, which helps in building strong relationships with their audience. This level of responsiveness and engagement enhances the company's reputation and shows their commitment to customer satisfaction and support.


Despite their successful efforts, there are a few improvement points that Helmerich & Payne can consider for their social media marketing strategy. Firstly, they could optimize their use of visual content. While their posts are informative, incorporating more visual elements could make them more appealing and shareable. Visual content such as infographics or videos can enhance engagement and help convey complex information in a more digestible format.

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How KBC increases social media engagement

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