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Case Study: HELLA Social Media Strategy

Eager to learn how HELLA is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for HELLA.

Continue reading to find out!

Introduction

HELLA is an automotive company headquartered in Germany, with a strong global presence in over 35 countries. As a leading provider of automotive lighting and electronics solutions, HELLA caters to a wide range of clients including automakers, independent workshops, and the aftermarket sector.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, HELLA has implemented several effective strategies to engage with its target audience and strengthen its brand presence.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: HELLA's Successful Social Media Strategy

Firstly, HELLA utilizes various social media platforms like Facebook, Twitter, and Instagram to showcase its innovative products and share industry-related news. Through visually appealing and informative posts, the company effectively captures the attention of automotive enthusiasts, professionals, and potential customers.

Conclusion

In addition, HELLA actively engages with its audience by responding to comments and queries, demonstrating a commitment to building and maintaining strong customer relationships. This personalized approach fosters a sense of trust and loyalty among followers.

How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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