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Case Study: Heineken Social Media Strategy

Eager to learn how Heineken is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Heineken.

Continue reading to find out!



Heineken is a globally renowned brewing company, with its headquarters based in Amsterdam, Netherlands. Operating in over 190 countries, Heineken caters to a wide range of clients, from beer enthusiasts to casual consumers. With a strong brand presence and a rich history dating back to 1864, Heineken has successfully established itself as one of the leading players in the beverage industry.

Before: The Challenges of Social Media Marketing

Heineken's social media marketing strategy has been commendable, employing various tactics to engage and connect with its audience. Firstly, the company leverages user-generated content to create a sense of authenticity and community on platforms such as Instagram and Twitter. By encouraging users to share their Heineken experiences using specific hashtags, the brand amplifies its reach and strengthens its connection with consumers.


After: Heineken's Successful Social Media Strategy

Additionally, Heineken organizes creative and interactive social media campaigns that resonate with its target audience. These campaigns often incorporate elements of humor, social issues, or unique experiences to capture attention and generate buzz. One notable example is the "Dropped" campaign, where individuals were taken on unexpected adventures around the world, resulting in entertaining and shareable content.


While Heineken has been successful in many aspects of its social media marketing strategy, there are areas that can be further improved. One such area is the utilization of live streaming platforms. With the rising popularity of live content, Heineken can tap into this trend by broadcasting events, interviews, or behind-the-scenes moments to provide a real-time and immersive brand experience.

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How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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