📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Heidelbergcement India Social Media Strategy

Eager to learn how Heidelbergcement India is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Heidelbergcement India.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


HeidelbergCement India is a leading cement manufacturing company with its headquarters in Gurugram, India. It operates in various countries including India, Bangladesh, and Sri Lanka, serving both individual customers and large-scale infrastructure projects.

Before: The Challenges of Social Media Marketing

On social media, HeidelbergCement India has implemented a commendable strategy to engage with its target audience effectively. Firstly, they actively use platforms like Facebook, Twitter, and LinkedIn to share updates about their latest projects, initiatives, and corporate social responsibility activities. This not only helps in building a positive brand image but also keeps their clients and stakeholders informed.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Heidelbergcement India's Successful Social Media Strategy

Secondly, HeidelbergCement India understands the importance of visual content and utilizes platforms like Instagram to showcase their infrastructure projects, manufacturing processes, and employee stories. By sharing visually appealing content, they create a connection with their audience and allow them to experience the company's work on a more personal level.


Moreover, the company actively responds to customer queries, concerns, and feedback on social media. This demonstrates their commitment to maintaining open communication channels and addressing customer needs promptly. By promptly addressing customer inquiries and concerns, they establish a strong customer-centric approach.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video