Case Study: Hays plc Social Media Strategy
Eager to learn how Hays plc is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Hays plc.
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Introduction
Hays plc is a global professional recruitment company with headquarters in London, England. Established in 1968, the company operates in 33 countries and serves clients in various industries, including finance, IT, engineering, and healthcare.
Before: The Challenges of Social Media Marketing
On social media, Hays plc has successfully built a strong online presence, engaging with its audience and showcasing its expertise in the recruitment industry. Here are some of the positive aspects of the company's social media marketing strategy:
After: Hays plc's Successful Social Media Strategy
1. Consistent Branding: Hays plc maintains a consistent brand image across its social media platforms, reinforcing its professionalism and credibility. The company's profile pictures, cover photos, and posts align with its corporate identity, allowing clients and candidates to easily recognize and connect with the brand.
Conclusion
2. Valuable Content: Hays plc provides valuable content to its followers, sharing industry insights, job market trends, and career advice. This helps position the company as a trusted thought leader in the recruitment space, and attracts a wider audience seeking relevant information in their professional journeys.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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