Case Study: Hawaiian Electric Industries Social Media Strategy

Eager to learn how Hawaiian Electric Industries is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Hawaiian Electric Industries.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Hawaiian Electric Industries (HEI) is a well-established company that operates in the energy industry. Headquartered in Honolulu, Hawaii, HEI serves as the parent company for Hawaiian Electric Company, Maui Electric Company, and Hawaii Electric Light. With a primary focus on meeting the energy needs of the Hawaiian Islands, HEI caters to residential, commercial, and industrial clients.

Before: The Challenges of Social Media Marketing

HEI recognizes the importance of social media in today's digital world and has effectively integrated it into their marketing strategy. Through their social media channels, HEI engages with their audience, shares valuable information, and promotes their services and initiatives.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Hawaiian Electric Industries's Successful Social Media Strategy

On social media, HEI does a commendable job of raising awareness about sustainable energy practices. They regularly share educational content about renewable energy, energy conservation, and grid modernization. By promoting a cleaner and more sustainable future, HEI not only showcases their expertise but also supports environmental stewardship.


Furthermore, HEI actively participates in community engagement through their social media platforms. They share stories of their involvement in local events, sponsorships, and partnerships, demonstrating their commitment to the communities they serve. By showcasing their community involvement, HEI strengthens their brand image and fosters trust among their audience.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video