Case Study: Harvey Norman Social Media Strategy
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Introduction
Harvey Norman is a multinational retail company with its headquarters in Australia. Operating in several countries including Australia, New Zealand, Ireland, Slovenia, and Malaysia, Harvey Norman aims to provide a wide range of products and services to its customers. With a focus on consumer electronics, furniture, bedding, appliances, and flooring, Harvey Norman caters to a diverse clientele.
Before: The Challenges of Social Media Marketing
Harvey Norman's social media marketing strategy includes several positive aspects that contribute to their success in engaging with customers. Firstly, the company actively maintains a strong presence on various social media platforms including Facebook, Instagram, Twitter, and YouTube. By utilizing these platforms, Harvey Norman can reach a large audience and promote its products effectively.
After: Harvey Norman's Successful Social Media Strategy
Secondly, the company understands the importance of visual content in social media marketing and consistently creates high-quality, eye-catching visuals to showcase its products. Through visually appealing images and videos, Harvey Norman captures the attention of potential customers and encourages them to explore its offerings further.
Conclusion
Moreover, Harvey Norman effectively utilizes social media to launch and promote exclusive deals and discounts. By offering special promotions exclusively through their social media channels, the company incentivizes customers to follow and engage with their accounts regularly.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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