Case Study: Harley-Davidson Social Media Strategy
Eager to learn how Harley-Davidson is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Harley-Davidson.
Continue reading to find out!
Introduction
Harley-Davidson is a renowned motorcycle manufacturer headquartered in Milwaukee, Wisconsin, USA. It has a strong presence in over 100 countries, including the United States, Canada, Europe, and Asia. The company primarily caters to motorcycle enthusiasts and riders who value the freedom and thrill of the open road.
Before: The Challenges of Social Media Marketing
In terms of social media marketing, Harley-Davidson has successfully leveraged various platforms to engage with its audience and create a sense of community. The company excels in creating compelling content that resonates with its target market. Through visually striking images and videos, they showcase the unique lifestyle associated with Harley-Davidson motorcycles. By highlighting riders' experiences and the sense of camaraderie, they tap into the emotional connection that customers have with their brand.
After: Harley-Davidson's Successful Social Media Strategy
Harley-Davidson also actively engages with its followers by hosting contests, encouraging user-generated content, and showcasing customer stories. This approach fosters a sense of belonging and loyalty among its audience. They effectively use social media platforms to announce events, product launches, and promotions, keeping their followers updated and engaged.
Conclusion
However, there are areas where Harley-Davidson's social media marketing strategy could be improved. Firstly, while they have a strong presence on platforms like Facebook and Instagram, they could explore other platforms such as YouTube or TikTok to diversify their content and reach a wider audience. By embracing emerging trends and platforms, they can attract younger demographics and expand their customer base.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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