Case Study: Hansoh Pharma Social Media Strategy

Eager to learn how Hansoh Pharma is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Hansoh Pharma.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Hansoh Pharma is a leading pharmaceutical company with its headquarters in Lianyungang, China. It is primarily focused on developing and manufacturing innovative drugs to cater to the healthcare needs of people in China and other countries. With a strong presence in China, Hansoh Pharma is expanding its operations to international markets, including the United States and Southeast Asia.

Before: The Challenges of Social Media Marketing

On social media platforms, Hansoh Pharma is effectively engaging with its target audience and showcasing its commitment to innovation and patient care. One of the positive aspects of their social media marketing strategy is their consistent and informative content. Through regular updates, they provide valuable insights into the pharmaceutical industry, raise awareness about various diseases, and share updates about their latest research and development activities. This helps to establish Hansoh Pharma as an authoritative and trustworthy brand within the healthcare sector.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Hansoh Pharma's Successful Social Media Strategy

In addition to their informative content, Hansoh Pharma also actively interacts with their followers and responds to their queries and concerns. This personal touch helps to build a strong connection with their audience and enhances their brand reputation. Moreover, they have effectively utilized visual content, such as high-quality images and videos, to engage with their audience and increase their social media reach.


However, there are some areas where Hansoh Pharma can further improve their social media marketing strategy. Firstly, they could enhance their engagement with healthcare professionals and stakeholders in the pharmaceutical industry. By forming partnerships, sharing relevant industry updates, and collaborating on educational initiatives, they can foster stronger relationships and establish themselves as thought leaders.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video