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Case Study: Hanover Insurance Group Social Media Strategy

Eager to learn how Hanover Insurance Group is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Hanover Insurance Group.

Continue reading to find out!

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Introduction

Hanover Insurance Group is a global insurance company with headquarters in Worcester, Massachusetts. With a strong presence in the United States, Hanover Insurance also operates in several other countries, providing insurance solutions to individuals, families, and businesses.

Before: The Challenges of Social Media Marketing

On social media, Hanover Insurance Group has successfully implemented a well-rounded marketing strategy that effectively engages its audience and promotes its brand. Here are some key aspects of their social media approach:

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Hanover Insurance Group's Successful Social Media Strategy

Creating Valuable Content:

Conclusion

Hanover Insurance recognizes the importance of providing relevant and informative content to its audience. Through their social media platforms, they regularly share articles, tips, and advice on various insurance-related topics. By providing valuable content, they establish themselves as a trusted resource and position their brand as an expert in the insurance industry.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

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