📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Hancock Whitney Social Media Strategy

Eager to learn how Hancock Whitney is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Hancock Whitney.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Hancock Whitney is a major financial institution that operates primarily in the United States, specifically serving clients in the Gulf South region. Headquartered in New Orleans, Louisiana, the company offers a wide range of banking and financial services to individuals and businesses.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Hancock Whitney effectively utilizes various platforms to engage and connect with its target audience. With a strong presence on platforms like Facebook, Twitter, Instagram, and LinkedIn, the company actively shares valuable content and information with its followers.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Hancock Whitney's Successful Social Media Strategy

One of the notable aspects of Hancock Whitney's social media strategy is its focus on community involvement. The company frequently highlights local events, charities, and initiatives, showcasing its commitment to the communities it serves. By aligning its brand with local causes, Hancock Whitney effectively establishes a sense of trust and goodwill among its followers.

Conclusion

Additionally, Hancock Whitney effectively uses social media as a platform for customer service. The company promptly responds to customer inquiries and concerns, providing quick solutions and assistance. This helps foster customer loyalty and enhances the overall customer experience.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video