Case Study: Hamburger Hafen Social Media Strategy

Eager to learn how Hamburger Hafen is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Hamburger Hafen.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Hamburger Hafen is a leading logistics company with headquarters in Hamburg, Germany. Operating in multiple countries, including Germany, Poland, and the Netherlands, it caters to a wide range of clients, from small businesses to large multinational corporations.

Before: The Challenges of Social Media Marketing

On social media, Hamburger Hafen has successfully established a strong presence and engages with its audience effectively. They regularly share informative and visually appealing content, showcasing their expertise in logistics and the diverse range of services they offer. Their posts often feature photos and videos of their operations, providing a behind-the-scenes look into their business, which resonates well with their audience.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Hamburger Hafen's Successful Social Media Strategy

Moreover, Hamburger Hafen actively encourages user-generated content by running contests and campaigns, urging followers to share their experiences and stories related to the logistics industry. This strategy not only increases engagement but also helps to build a sense of community among their followers.

Conclusion

In addition to their engaging content, Hamburger Hafen is responsive to customer inquiries and feedback on social media platforms. They promptly respond to comments, messages, and reviews, displaying their commitment to excellent customer service.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video