Case Study: Hainan Airlines Social Media Strategy

Eager to learn how Hainan Airlines is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Hainan Airlines.

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Hainan Airlines, a Chinese airline company based in Haikou, Hainan, aims to provide exceptional travel experiences to its customers across the globe. With its headquarters in China and branches in various countries, Hainan Airlines caters to both domestic and international clients with its extensive network of flights.

Before: The Challenges of Social Media Marketing

To effectively engage with its audience, Hainan Airlines adopts a robust social media marketing strategy. Through its active presence on platforms like Facebook, Twitter, and Instagram, the company successfully connects with customers, shares relevant content, and boosts brand awareness.

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After: Hainan Airlines's Successful Social Media Strategy

One noteworthy aspect of Hainan Airlines' social media marketing is its focus on visual storytelling. The company frequently posts captivating images and videos showcasing its destinations, aircraft, and onboard services. By creating visually appealing content, Hainan Airlines effectively captures the attention of its audience and entices them to explore their travel offerings further.


In addition to compelling visuals, Hainan Airlines also excels at community engagement. The company actively responds to customer inquiries and feedback on social media platforms, ensuring a high level of customer satisfaction. By proactively addressing customer concerns and providing timely responses, Hainan Airlines builds trust and loyalty among its followers.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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