Case Study: Haier Smart Home Social Media Strategy

Eager to learn how Haier Smart Home is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Haier Smart Home.

Continue reading to find out!

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Haier Smart Home is a leading multinational company specializing in smart home appliances and solutions. Headquartered in Qingdao, China, the company operates in more than 160 countries worldwide, catering to a diverse range of clients, including homeowners, home builders, and real estate developers.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Haier Smart Home has implemented several effective strategies to engage and connect with its target audience.

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After: Haier Smart Home's Successful Social Media Strategy

Firstly, the company maintains an active presence on various social media platforms, including Facebook, Twitter, Instagram, and YouTube. Through regular posts and updates, Haier Smart Home keeps its followers informed about new product releases, promotions, and industry trends. This helps to build brand loyalty and keeps customers engaged.


Secondly, Haier Smart Home leverages user-generated content to create a sense of community and encourage interaction. By showcasing real-life experiences and success stories from customers, the company fosters trust and authenticity. This approach not only attracts potential clients but also strengthens existing customer relationships.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

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