Case Study: H&M Social Media Strategy

Eager to learn how H&M is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for H&M.

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H&M is a global fashion retailer with headquarters in Stockholm, Sweden. The company operates in over 74 countries worldwide, including popular markets such as the United States, United Kingdom, and Germany. H&M primarily targets fashion-conscious individuals seeking trendy and affordable clothing options.

Before: The Challenges of Social Media Marketing

On social media, H&M has successfully created a strong presence and engaged with its audience effectively. One of the notable aspects of their strategy is their emphasis on visual content. H&M regularly shares visually appealing images and videos of their latest fashion collections, inspiring their followers with various style ideas.

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After: H&M's Successful Social Media Strategy

Moreover, H&M actively encourages user-generated content by using branded hashtags and organizing contests. By doing so, they encourage their customers to share their H&M outfits and experiences, increasing brand visibility and creating a sense of community among their followers.


In addition to their strong visual content, H&M also leverages social media platforms to promote their sustainability efforts. They use their social media channels to highlight their initiatives, such as the use of organic cotton or recycling initiatives, which aligns with the growing demand for ethical fashion.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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