📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Gudang Garam Social Media Strategy

Eager to learn how Gudang Garam is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Gudang Garam.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Gudang Garam, a prominent Indonesian cigarette company, has been actively engaging in social media marketing to reach out to its target audience. With its headquarters in Kediri, Indonesia, Gudang Garam primarily caters to clients within the domestic market, although it has also expanded its presence to other countries such as Malaysia, Singapore, and the Middle East.

Before: The Challenges of Social Media Marketing

In terms of social media marketing, Gudang Garam has implemented several strategies that have proved to be effective. Firstly, the company maintains a strong online presence across various platforms, including Facebook, Instagram, and Twitter. By utilizing these channels, Gudang Garam is able to connect with its target audience, share company updates, and promote its products effectively.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Gudang Garam's Successful Social Media Strategy

Secondly, Gudang Garam takes advantage of visual content to engage its followers. The company regularly posts eye-catching images and videos that resonate with its target market, capturing their attention and fostering brand loyalty. By consistently delivering visually appealing content, Gudang Garam ensures that its social media presence remains engaging and memorable.

Conclusion

Moreover, Gudang Garam actively interacts with its followers by responding to comments, messages, and reviews. This level of engagement creates a sense of community and strengthens the bond between the brand and its customers. By showing genuine interest in its audience, Gudang Garam builds trust and loyalty, further establishing itself as a reputable company in the market.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video