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Case Study: Grupo Bimbo Social Media Strategy

Eager to learn how Grupo Bimbo is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Grupo Bimbo.

Continue reading to find out!



Grupo Bimbo is a leading multinational bakery company with a strong presence in over 30 countries across the globe. The company's headquarters is located in Mexico City, Mexico. Grupo Bimbo primarily caters to individuals and families, offering a wide range of baked goods and snacks.

Before: The Challenges of Social Media Marketing

On social media, Grupo Bimbo excels in several aspects. Firstly, the company actively engages with its audience by creating compelling and visually appealing content. They leverage platforms like Facebook, Twitter, and Instagram to showcase their products, share recipes, and interact with customers. Through enticing visuals and engaging captions, Grupo Bimbo effectively captures the attention of its target audience.


After: Grupo Bimbo's Successful Social Media Strategy

Secondly, Grupo Bimbo has successfully embraced influencer marketing on social media. By collaborating with popular food bloggers and influencers, the company is able to reach a wider audience and promote its products through trusted voices. This strategy helps to build brand credibility and encourages customers to try Grupo Bimbo's offerings.


Furthermore, Grupo Bimbo understands the importance of customer feedback and leverages social media as a platform for customer support. They promptly respond to customer queries and concerns, ensuring a positive and personalized experience. This level of attentiveness demonstrates their commitment to customer satisfaction and fosters a sense of loyalty among their followers.

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How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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