📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Grupo Aval Social Media Strategy

Eager to learn how Grupo Aval is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Grupo Aval.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Grupo Aval is a leading financial services group operating primarily in Colombia, with subsidiaries in various other countries including Panama, Costa Rica, and Guatemala. Headquartered in Bogotá, the company caters to a diverse range of clients, including individuals, small businesses, and large corporations.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Grupo Aval has implemented a number of effective strategies to engage with its target audience. Firstly, the company actively maintains a presence across multiple social media platforms such as Facebook, Twitter, and Instagram. This allows them to reach a wider audience and connect with customers on their preferred channels.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Grupo Aval's Successful Social Media Strategy

Grupo Aval understands the significance of content creation and regularly publishes relevant and informative posts. From providing financial tips and advice to sharing industry news, their content is designed to add value to their audience's lives. Additionally, they leverage visual media, such as captivating images and engaging videos, to enhance the impact of their posts.


One notable aspect of the company's social media marketing strategy is their emphasis on customer interaction. Grupo Aval actively responds to customer queries and comments, demonstrating a commitment to providing excellent customer service. By engaging in conversations and addressing concerns, they foster a sense of trust and loyalty among their followers.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video