Case Study: Grupo Aeroportuario del Pacífico Social Media Strategy

Eager to learn how Grupo Aeroportuario del Pacífico is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Grupo Aeroportuario del Pacífico.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Grupo Aeroportuario del Pacífico (GAP) is a leading airport operator based in Mexico. It operates airports in several countries including Mexico, Jamaica, and Colombia. With its headquarters in Guadalajara, GAP serves a wide range of clients including passengers, airlines, and businesses, ensuring efficient and safe airport operations.

Before: The Challenges of Social Media Marketing

GAP has successfully harnessed the power of social media to enhance its marketing strategy. Through various social media platforms, including Facebook, Twitter, and Instagram, the company has effectively engaged with its audience and achieved remarkable results.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Grupo Aeroportuario del Pacífico's Successful Social Media Strategy

One of the strengths of GAP's social media marketing strategy is its commitment to providing timely and useful information. The company consistently updates its social media channels with flight schedules, airport services, and important announcements, ensuring that passengers and other stakeholders are well-informed. This proactive approach has earned GAP a reputation for reliability and has helped build trust among its customers.


Moreover, GAP leverages social media to create a sense of community. By sharing captivating stories, behind-the-scenes glimpses, and engaging content about the airports it operates, the company succeeds in fostering a connection with its audience. This has resulted in increased brand loyalty and a stronger emotional bond between GAP and its customers.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video