Case Study: Grupa Kety Social Media Strategy
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Introduction
Grupa Kety is a multinational company that specializes in manufacturing and distributing construction materials. With its headquarters in Poland, the company has a wide reach across several countries including Poland, Germany, Czech Republic, and Slovakia. Grupa Kety primarily addresses clients in the construction industry, providing them with high-quality building products.
Before: The Challenges of Social Media Marketing
When it comes to social media marketing, Grupa Kety has been making commendable efforts to engage with its audience and create brand awareness. Firstly, the company has a strong presence on various social media platforms such as Facebook, Instagram, and LinkedIn. This allows them to reach a diverse range of customers and engage with them on different levels.


After: Grupa Kety's Successful Social Media Strategy
Secondly, Grupa Kety regularly shares valuable content on their social media channels. They provide informative videos, articles, and infographics related to their products and the construction industry. By sharing educational content, they position themselves as an authority in the field and build trust with their audience.
Conclusion
Furthermore, Grupa Kety actively interacts with their followers and customers on social media. They promptly respond to queries, address concerns, and acknowledge feedback. This level of customer engagement helps in establishing a strong connection with their target audience and fosters a sense of loyalty.


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