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Case Study: Groupon Social Media Strategy

Eager to learn how Groupon is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Groupon.

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Introduction

Groupon: Expanding Deals and Savings Worldwide

Before: The Challenges of Social Media Marketing

Groupon is a globally recognized e-commerce marketplace offering discounted deals and savings on a wide range of products and services. With its headquarters in Chicago, Illinois, Groupon operates in numerous countries, including the United States, Canada, the United Kingdom, Australia, and Germany. The company primarily targets value-conscious consumers looking for affordable options and discounts on restaurants, travel, beauty treatments, and more.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Groupon's Successful Social Media Strategy

Harnessing the Power of Social Media

Conclusion

Groupon has effectively utilized social media platforms to connect with its target audience and promote its deals and offers. Their social media marketing strategy includes a strong emphasis on engaging and interactive content that resonates with their followers. Groupon understands the importance of building relationships and generating excitement around their products, fueling their success.

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Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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