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Case Study: Groupe Lagardère Social Media Strategy

Eager to learn how Groupe Lagardère is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Groupe Lagardère.

Continue reading to find out!

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Introduction

Groupe Lagardère is a global media and communications company with its headquarters in Paris, France. It operates in over 40 countries, including the United States, the United Kingdom, Germany, and China. With a diverse portfolio that includes publishing, travel retail, radio, and audiovisual production, Groupe Lagardère caters to a wide range of clients across various industries.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Groupe Lagardère has implemented several effective strategies. Firstly, the company ensures consistent branding across its different social media platforms, maintaining a cohesive and recognizable image. This approach helps to establish a strong brand identity and fosters engagement with its audience.

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After: Groupe Lagardère's Successful Social Media Strategy

Secondly, Groupe Lagardère actively engages with its followers by regularly posting relevant and engaging content. Whether it's sharing breaking news, behind-the-scenes insights, or promoting new releases, the company keeps its audience informed and entertained. By incorporating multimedia elements such as videos, images, and infographics, Groupe Lagardère effectively captures the attention of its followers and encourages them to interact with the content.

Conclusion

Moreover, Groupe Lagardère utilizes social media as a platform to connect with its audience on a more personal level. The company actively responds to comments, messages, and mentions, demonstrating a commitment to customer satisfaction and building relationships. By engaging in meaningful conversations, Groupe Lagardère creates a sense of community, fostering loyalty and advocacy among its followers.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

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