Case Study: Green Thumb Industries Social Media Strategy

Eager to learn how Green Thumb Industries is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Green Thumb Industries.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Green Thumb Industries (GTI) is a leading cannabis consumer packaged goods company. Headquartered in Chicago, Illinois, GTI operates in multiple states across the United States, including Illinois, Pennsylvania, Massachusetts, Maryland, Ohio, New Jersey, and more. As a vertically integrated company, GTI specializes in cultivation, manufacturing, and retail, serving both medical and adult-use cannabis markets.

Before: The Challenges of Social Media Marketing

On social media, GTI has implemented an effective marketing strategy to engage with its target audience and showcase the value it brings to the cannabis industry. Here are some notable aspects of GTI's social media approach:

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Green Thumb Industries's Successful Social Media Strategy

1. Building a Community: GTI understands the importance of creating a strong sense of community among its audience. Through various social media channels, including Facebook, Instagram, and Twitter, the company shares informative and engaging content that resonates with cannabis enthusiasts, patients, and professionals alike. By fostering a sense of belonging, GTI strengthens its brand loyalty and retention.


2. Educational Content: GTI consistently provides educational content about cannabis, its potential benefits, and responsible consumption. Through blog posts, videos, and infographics, the company ensures that its audience stays well-informed about the latest developments in the industry. By positioning itself as an authoritative source, GTI builds trust and positions itself as a thought leader.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video