Case Study: Great Lakes Chemical Social Media Strategy

Eager to learn how Great Lakes Chemical is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Great Lakes Chemical.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Great Lakes Chemical is a multinational chemical company with its headquarters located in the United States. The company operates in several countries, including the United States, Canada, and Mexico, and primarily serves clients in industries such as agriculture, automotive, and electronics.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Great Lakes Chemical has made commendable efforts to engage with its audience and promote its brand effectively. One of the positive aspects of their social media strategy is the regularity and consistency of their posts. They consistently share relevant content, including informative articles, news updates, and industry insights.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Great Lakes Chemical's Successful Social Media Strategy

Furthermore, Great Lakes Chemical incorporates visual content such as images and videos, which adds an engaging element to their social media presence. By utilizing compelling visuals, they effectively capture the attention of their audience and make their content more shareable.


In addition, Great Lakes Chemical actively engages with its followers and customers by responding to comments and messages promptly. This level of responsiveness helps in building strong relationships with their audience and creates a positive impression of the brand.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video