Case Study: Great Eastern Social Media Strategy
Eager to learn how Great Eastern is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Great Eastern.
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Introduction
Great Eastern is a leading insurance company that operates in multiple countries across Asia, including Singapore, Malaysia, and Indonesia. With its headquarters based in Singapore, the company caters to a wide range of clients, from individuals to businesses, offering various insurance and financial products.
Before: The Challenges of Social Media Marketing
When it comes to social media marketing, Great Eastern has proven to be quite adept at leveraging these platforms to engage with its audience. One of the key strengths of their strategy is their ability to create and share relevant and informative content. Through blog posts, articles, and videos, they offer valuable insights on financial planning, health, and wealth management, positioning themselves as a trusted source of information.
After: Great Eastern's Successful Social Media Strategy
Additionally, Great Eastern actively encourages audience participation by initiating interactive campaigns and contests. By doing so, they foster a sense of community and strengthen their relationships with their followers. This approach not only helps in brand building but also generates organic reach as participants share their content with their own networks.
Conclusion
Moreover, the company utilizes social media platforms to promote its corporate social responsibility initiatives. Great Eastern showcases its commitment to making a positive difference in society through partnerships with charitable organizations and supporting various community projects. This demonstrates the company's dedication to more than just financial gains, further enhancing its reputation among potential and existing customers.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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