Case Study: Granite Social Media Strategy
Eager to learn how Granite is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Granite.
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Introduction
Granite is a reputable global company that specializes in construction, design, and engineering solutions. With their headquarters based in the United States, Granite has a strong presence in various countries around the world, including Canada, Qatar, Saudi Arabia, and Australia. Catering to both public and private sector clients, they have gained recognition for their expertise in infrastructure projects, transportation systems, and water resource management.
Before: The Challenges of Social Media Marketing
When it comes to social media marketing, Granite has adopted several effective strategies to engage and connect with their audience. One notable aspect of their approach is their regular and consistent presence on popular social media platforms such as Facebook, Twitter, LinkedIn, and Instagram. By maintaining an active and interactive presence, Granite ensures that they stay top-of-mind with their followers, clients, and industry professionals.
After: Granite's Successful Social Media Strategy
Granite excels in showcasing their impressive portfolio and sharing valuable insights related to their projects. Through engaging visual content, they effectively highlight their completed construction works, architectural designs, and engineering achievements. This approach not only captivates their audience but also establishes Granite as an industry leader. They also leverage social media to share relevant news, industry trends, and thought leadership articles, allowing them to position themselves as a reliable source of information.
Conclusion
While Granite's social media marketing strategy demonstrates several strengths, there are areas where improvement could be made. Firstly, diversifying their content format could help to further engage their audience. Incorporating videos, infographics, and interactive content can add variety to their social media posts, making them more captivating and shareable.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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